Engagement Over Discounts | An Interview with Sarah Williams
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Description
Welcome to another episode of Subscription Prescription! In this episode, your host, Matthew Holman, dives deep into the world of subscription businesses with the queen of subscription boxes, Sarah Williams....
show moreIn this episode, your host, Matthew Holman, dives deep into the world of subscription businesses with the queen of subscription boxes, Sarah Williams. Whether you're just starting out or looking to scale your subscription program, this episode is packed with actionable insights.๐ฏ
Key Topics Covered:
- The power of email marketing in reducing churn and boosting average order value.
- How to create an engaging subscriber experience that drives retention.
- Building an audience and validating your subscription box idea.
- Strategies for balancing customer acquisition with retention for long-term success.
- Real-life examples of niche subscription boxes that thrive through community engagement.
๐ Links Mentioned:
- Check out the Gains in Bulk case study with Zaymo: https://zaymo.com/blog/gains-in-bulk-uses-zaymo-to-lift-upsells-and-decrease-cancellations
- Learn more about Sarah Williams and Launch Your Box: launchyourboxwithsarah.com and her podcast: https://www.launchyourboxwithsarah.com/blog/welcome-to-the-launch-your-box-podcast
Information
Author | Matthew Holman |
Organization | Matthew Holman |
Website | - |
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