Entrepreneurs 101 - Shirin von Wulffen, Bastide
Jun 9, 2020 ·
24m 51s
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Description
With the tremendous growth of the beauty industry and increased consumer interest in new, sustainable products, beauty entrepreneurs are looking for ways to differentiate their brand. Shirin von Wulffen, founder...
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With the tremendous growth of the beauty industry and increased consumer interest in new, sustainable products, beauty entrepreneurs are looking for ways to differentiate their brand. Shirin von Wulffen, founder of Bastide, is doing this by centering her collection on the lifestyle and sensations of the beautiful Aix-en-Provence, a town in the French countryside. Shirin describes the process and importance of developing a lifestyle brand that celebrates local artisans through collaboration. In such a fast paced industry, it can be difficult to stay on the right side of trendy while also staying true to the brand's mission. Tune in and hear how Shirin has managed to stay ahead of the curve without sacrificing the uniqueness of Bastide's brand.
Subscribe to Ideamix Radio and stay tuned for new episodes every Wednesday. On Ideamix Radio we speak with entrepreneurs, solopreneurs, career changers, experts and enthusiasts for insider tips that help you build the life, business, and career you want.
Ideamix is the go-to destination for entrepreneurs to turn their idea into a business. Check out our website at www.theideamix.com. For comments, questions, podcast guest ideas or sponsorship enquiries, please email info@theideamix.com.
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Subscribe to Ideamix Radio and stay tuned for new episodes every Wednesday. On Ideamix Radio we speak with entrepreneurs, solopreneurs, career changers, experts and enthusiasts for insider tips that help you build the life, business, and career you want.
Ideamix is the go-to destination for entrepreneurs to turn their idea into a business. Check out our website at www.theideamix.com. For comments, questions, podcast guest ideas or sponsorship enquiries, please email info@theideamix.com.
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