In this Elevated Marketing Dot podcast episode, we talked about the evolving metrics of social media success, questioning the real value of followers in an age where engagement and content relevance reign supreme.

We explored how algorithm changes on platforms like TikTok and Instagram have shifted the focus from follower counts to meaningful interactions, emphasizing the importance of creating quality, engaging content.

Join us as we uncover why a strategy focused on engagement rather than followers can lead to a more effective social media presence and greater digital success.