Do you know where your eCommerce metrics are?

The most successful eCommerce businesses make decisions based on metrics. They know the state of their store’s performance at all times and which levers to push to grow.

There are thousands of metrics you can track, but only a few of them directly represent the state of your business and can be turned into actionable insights that help you grow.

Our guest, Raj Sheth is a serial SaaS entrepreneur. After two failed eCommerce startups, Raj founded Recruiterbox in 2011 and exited to private equity after growing it to 3000 customers and $4MM in ARR.

Today Raj runs FlyData, a company he acquired in 2020, helping fast-growing eCommerce companies centralize their data for analysis.

Raj’s ultimate goal with FlyData is to make it easy for eCommerce companies to pull their data into one place, and have insights on what is working, even without a large engineering or data team.

He shares the best startup 💎💎💎 learned from his two filed attempts + one exit + one acquisition!

00:00 - meet Raj Sheth
17:30 - failed attempts teach us valuable lessons
26:10 - how do you know when you're ready to sell your business
38:10 - how to determine if you need outside capital for your startup - it's about fit and expectations
42:10 - outstanding insights and advice for acquiring a business
48:00 - data warehousing defined
50:00 - ecommerce metrics you must know
55:37 - Raj's AWE*MAZING FREE OFFER to eCommerce founders!!!
57:30 - focus on the small wins - Stitch that on a Pillow!

Watch my video re: how to calculate the LTV/CAC Ratio here: http://bit.ly/LTVCACRatio

Take Raj up on his free offer: raj@flydata.com

Click this link to learn more about FlyData: https://www.flydata.com/

Connect with Raj and FlyData via social:
LinkedIn: https://www.linkedin.com/in/rajsheth81/ and https://www.linkedin.com/company/flyd...
Twitter: https://twitter.com/whoisraj and https://twitter.com/FlyDataInc

Here's the link for the heelless shoe company: https://www.smthedifference.com/ and my interview with the founder can be found here: http://bit.ly/SLSOlguy

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

Ande Lyons
http://andelyons.com


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