Join us in learning why bias in marketing is a natural yet often overlooked challenge that influences decision-making, messaging, and campaign outcomes. It stems from personal experiences, cultural norms, generational perspectives, and cognitive shortcuts, impacting how marketers interpret data and connect with diverse audiences. Addressing biases, such as confirmation, cultural, generational, and stereotyping, requires conscious acknowledgment, diverse team collaboration, and a commitment to data-driven insights. By recognizing and mitigating biases, marketers can create more inclusive, effective strategies that resonate authentically with their target audience