Studies show women use their wealth to make positive change for their families, their communities, and the world at a much higher rate than men.

How can female founders use their businesses, not just for income, but to build generation wealth, so they can increase their impact?

Our guest, Erin Austin is a consultant and attorney who combines her 25+ years practicing law – including roles as COO and general counsel at IP-driven companies – to help female founders build wealth by identifying, protecting and maximizing their intellectual assets.

A graduate of Harvard Law School, Erin’s roles as general counsel, head of business affairs, and COO at large and small companies, including Warner Bros., Lionsgate, MGM, Teaching Strategies, and M3 USA Corp, prepared her to educate service-based firms -- especially women and POC-owned -- to identify and protect the untapped value in their businesses.

DISCLAIMER: This recorded conversation is for informational purposes only and is not legal advice. Transmission of the conversation is not intended to create, and viewing and/or listening does not constitute, an attorney-client relationship. Viewers and listeners are advised to seek professional help if they are concerned about a specific legal issue.

Grab a free discovery call with Erin to see if you have a "Rembrandt in the Attic" with your business: https://thinkbeyondip.com - erin@thinkbeyondip.com.

Please follow Erin via:
LinkedIn: https://www.linkedin.com/in/erinaustin/
Twitter: https://twitter.com/ErinAustinLaw

What if Someone Steals My Idea - watch my Andelicious Advice video here: http://bit.ly/StealIdea

00:00 - Meet Erin!
09:00 - Erin's startup story
18:00 - what are invisible or intangible assets
21:50 - why Erin focuses on helping women build generational wealth through identifying, protecting and maximizing their assets.
25:25 - make sure your assets are protected from DAY
32:45 - example of intangible assets in a service business
38:20 - you're going to have an exit, so start planning for it today - make sure there is value there to have a well-funded exit
42:40 - the same things that make a company saleable are the same things that will help you scale it
44:30 - CONTRACTS: why you want to have contracts in place protecting your assets, including design, artwork, music, intellectual assets etc.
47:35 - what you need to know when you're sitting down at the table to discuss an exit with a potential strategic buyer

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com
#intellectualassets #exitstrategiesforfounders

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons