Tad Geschickter and Grant Dexter are here for a conversation about the business side of racing and fan engagement during a pandemic. First, Geschickter talks about the start of the season for his JTG Daugherty Racing team; the parts freeze and Next Gen; getting into the sport first as a part of Proctor & Gamble advertising; the bootstrapped early days of starting his team versus where the organization is now; looking at ownership differently than others because of his marketing/advertising background; how the pandemic forced a change in fan and sponsor content; the immediate ways JTG adapted to the pandemic; what their partnership with Fanaply means for fans; how Fanaply works for the fans and making it unique and exclusive; if the partnership is working; if things have leveled out a year into the pandemic; how he feels about the future.

Dexter walks us through what Fanaply is and how the idea of digital collectibles came about just two years ago; how they quickly attracted big name artists like One Direction and Lizzo; connecting with JTG and bringing NASCAR into the fold; what he is seeing from the partnership; the perks and rewards fans get by collecting the badges; why fans should collect and how they go about doing so; why more NASCAR teams haven’t started doing this and the outlook to add more. Music created by Tony Monge.


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