Marketing and sales are no longer separate functions—they are intertwined in driving revenue and business growth. With modern buyers conducting extensive research before ever speaking to a salesperson, marketing now owns a larger share of the sales funnel, influencing purchasing decisions through content, data, and lead nurturing.

Meanwhile, sales teams rely on marketing insights to personalize outreach and close deals efficiently. The key to success is aligning these two forces—sharing data, co-creating content, and leveraging technology—to create a seamless customer journey. In today’s business landscape, marketing isn’t just supporting sales—marketing is sales.