Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future?

In today’s episode, we are joined by Bryan Saftler, Global Head of Marketing for Communications, Media & Entertainment at Databricks, who explores the delicate balance between brand building and data-driven marketing. He shares why this fusion is pivotal and how it shapes top-of-the-funnel brand awareness and continuous brand enhancement for long-term success.

We also discuss: 

• The business impact of the democratization of insights across teams.
• How to incorporate nuances in messaging for the stages of the sales funnel.
• The evolution of social media platforms towards video content and its implications in building brands.
• And much more!