Steve Swift is the senior vice president of operations and development for Speedway Motorsports, meaning he’s leading the way for those big projects. Swift joins the show to share about the extensive work and unique timeline of getting the speedway Roval ready; working for a creative person like Marcus Smith; the importance of keeping the race fan in mind; the way behind-the-scenes operations his team handles; having a relationship with the drivers; finding ways for the racetrack to help with competition; Swift’s background and arriving in NASCAR, including a deep history with Kentucky Speedway; the idea and execution of Colossus TV at Bristol; the process to bringing any idea to life; the difference between NASCAR projects and leading the one for zMAX Dragway; the most challenging project to have done; the one that left him amazed; how the 2024 schedule shapes up for Speedway Motorsports operations.

Music created by Tony Monge.