EP 346 | Shortening the nurture sequence

Sep 25, 2023 · 10m 32s
EP 346 | Shortening the nurture sequence
Description

Are you struggling to get sales from your email funnel? It might be time to change your nurture sequence to see better results. In this episode, I share with you...

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Are you struggling to get sales from your email funnel? It might be time to change your nurture sequence to see better results.

In this episode, I share with you a case study from one of my Funnel of the Month Club members and how we increased her funnel's conversation rate (sales rate) from 0% to 5%.

You have to do something different if you want different results. If you're not seeing the conversion rates you want inside of your funnel, it might be a good time to check your data and use that to drive your decisions.

TAKEAWAYS:
  • Creating long nurture sequences puts your lead into a cycle of consumption, instead of action. And if we want our lead to take action later in the funnel (by buying our membership or course), we have to start to create that culture in the top of the funnel.
  • Stop delaying the invitation to your offer or services. Our leads are looking to solve their pain points, fast! They are trying to figure out if you are the person to help them. You owe it to your leads to share with them how you can help them because if you don’t offer them something to do, they’re going to find someone else who can.
  • Instead of delivering value, let your leads know how you’re going to help them overcome their objections.
RESOURCES:

Find the blog post that accompanies this episode

Grab a FREE 14-day trial of the Funnel of the Month Club (+ over $3,000 worth of trainings and bonuses as a thank you for testing it out!) here

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com
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Information
Author Allison Hardy
Organization Allison Hardy
Website www.allisonhardy.com
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