Ep 4: Preeti Vyas: Amar Chitra Katha is a brand for today

Swishing Mindsets with Anuradha Varma

Transcribed

Ep 4: Preeti Vyas: Amar Chitra Katha is a brand for today

Sep 16, 2023 · 46m 46s

Chapters

01 · A dream job

55s

02 · Building connections with Amar Chitra Katha

2m 30s

03 · The currency is time for parents & kids

5m 19s

04 · Being 'woke' and evolving at ACK

8m 34s

05 · The neuroscience behind comics as a medium

12m 48s

06 · Dropping 'Shikari' from Shikari Shambhu

15m 49s

07 · Getting kids to read comics

17m 23s

08 · Visiting Comic Con, San Diego, with ACK

22m 25s

09 · Retaining values and shifting mindsets at ACK

26m 24s

10 · Illustrators at ACK

30m 20s

11 · Putting together an ACK comic

32m 25s

12 · The Tinkle Mega Collection

35m 17s

13 · Uncle Pai's birth anniversary: ACK Junior Tot Box

36m 15s

14 · Picture books are difficult to market

38m 13s

15 · Diehard fans & collectors of ACK

41m 15s

16 · Collaborations

43m 25s

17 · Asking 'What would Uncle Pai do?'

45m 32s

Description

https://www.instagram.com/preeti.vyas/, CEO & President at https://www.instagram.com/amarchitrakatha/, tells Anuradha how “Brand Amar Chitra Katha is not just the collection you have under your bed or in your library, there is whole...

Preeti Vyas, CEO & President at Amar Chitra Katha, tells Anuradha how “Brand Amar Chitra Katha is not just the collection you have under your bed or in your library, there is whole new content.” She also talks about encouraging kids to read, launching a new collection for early readers on Uncle Pai’s birthday, keeping alive ACK’s legacy as the keeper of heritage and lots more! Follow and share to stay updated and grow the conversation!

Chapters:
0:55 A dream job
2:30 Building new connections with Amar Chitra Katha
5:19 The currency is time for parents & kids12:48 The neuroscience behind comics as a medium
15:49 Dropping 'Shikari' from Shikari Shambhu
17:24 Getting kids to read comics
22:25 Visiting Comic Con, San Diego, with ACK
26:24 Retaining values and shifting mindsets at ACK
30:20 Illustrators at ACK
32:25 Putting together an ACK comic
35: 17 The Tinkle Mega Collection
36:15 Uncle Pai's birth anniversary: ACK Junior Tot Box
38:13 Picture books are difficult to market
41:15 Diehard fans & collectors of ACK
43:25 Collaborations
45:32 Asking 'What would Uncle Pai do?'

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Email: swishingmindsets@gmail.com

Edited & mixed by New Wave Films

Disclaimer: The views and opinions expressed are personal. Listener discretion is advised.

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