Fanmaker hasn't reshifted their digital focus in college athletics as much as they have complimented their existing workflow to build an insights component to their client offerings. Fanmaker CEO Jason Cole talks about the humble beginnings of the company, formerly called Row27, that burst onto the scene with some of the best vendor video production and microsites offered to college athletic departments and professional sports franchises. Some of those dynamic images have helped shape recruiting in a segment of the sports industry where innovation was often lacking. It's also about capturing and engaging with the elusive fan. Cole covers the trends that are beginning to come into focus now, especially how data insights as well as fan information is becoming so vital to an organization's existence and future. Twitter: @JRCole