Ep. 472 - Keith Moss (CEO, Signature Athletic Tape)
Mar 27, 2015 ·
34m 28s
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Description
Athletic tape has often been the invisible side of sports, in a typical white, bland fashion. Keith Moss aims to change that perception, introducing a branding tool with Signature Athletic...
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Athletic tape has often been the invisible side of sports, in a typical white, bland fashion. Keith Moss aims to change that perception, introducing a branding tool with Signature Athletic Tape, that allows athletes and franchises to create a marketing concept surrounding something commonly taken for granted. Moss talks about how he came up with the idea to print logos and colors on the tape, and how it is now starting to generate buzz within the sports community, including a branding tool example made possible by a marathon sponsor, Airbrb. Moss discusses some of the challenges that lay ahead for his company, as well as how his tape has the ability to tear off easier, and reduce some of the stress on athletic trainers when an athlete wants to remove it. Twitter: @SigTape
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Information
| Author | Tao of Sports Podcast |
| Organization | Tao of Sports Podcast |
| Website | - |
| Tags |
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