In the first half of Episode 5, join Christopher Roberts as he delves into the intricacies of survey dynamics. Uncover the misunderstood objectives behind surveys, where it's not merely about chasing scores or response rates, but the quest for invaluable insights.

Chris challenges conventional views on sample sizes and representativeness, urging businesses to focus on the quality of responses over quantity.

Gear up to revolutionise your approach to surveys and make impactful business decisions.