EP 54: Sustained Marketing Success with WD-40's Garry Ridge In Episode 54, Tyler is joined by WD-40s Garry Ridge, and the pair of CEOs geek out on all things branding, marketing, and leadership. Garry provides enlightening insights around leveraging a brand's culture for sustained marketing success.  Tyler and Garry go on to discuss the changing retail landscape, customer education, and the biggest skill set marketing leaders seem to lack today. Garry also touches on WD-40's international marketing insights and how marketing leaders can drive employee engagement.  Before the interview, Tyler and Jen discuss Google's addition of short URLs for Google My Business listings and the ensuing land grab as marketing leaders race to secure their preferred URLs, such as g.page/fidelitas.  Join Tyler, Jen, and Garry in episode 54's deep dive into sustained marketing and branding success.  Timestamps 00:00 - Intro  01:40 - What’s in the News  06:15 - Featured Guest | Garry Ridge  07:25 - Marketing Tips for Employee Engagement  08:22 - Senior Culture  10:40 - Product Innovation  12:45 - International Marketing Strategy  14:35 - Global Customer Research  18:19 - WD-40 Brand  20:00 - Agency Relationships  21:00 - What’s Working for WD-40  22:19 - Educating Customers of WD-40 Uses  24:35 - Skill sets Marketing Leaders are Lacking  26:32 - Tips for Media Interviews  29:33 - How to Maintain Brand Success  31:15 - Garry's Key Takeaway  32:05 - Outro Featured Guest | Garry Ridge LinkedIn   In the News  Google My Business New Feature Lion’s Share Marketing Podcast Learn More About Tyler www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes