Ep 6: Everything You Need To Know About Latinx Marketing - Interview With Javier Von Westphalen

Dec 7, 2020 · 1h 3m 9s
Ep 6: Everything You Need To Know About Latinx Marketing - Interview With Javier Von Westphalen
Description

Learn more about how to target the Latinx Community with Javier Von Westphalen from Emergent Element.Key Takeaways: What is the most common mistake in global brands when targeting different cultures?We’ll...

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Learn more about how to target the Latinx Community with Javier Von Westphalen from Emergent Element.Key Takeaways: What is the most common mistake in global brands when targeting different cultures?We’ll talk about how you create a plan to understand, connect, and engage with a different cultural community in the long term.How you determine the searcher’s intent (for an SEO project) when the searcher might *not* be your end target audience. How to use WhatsApp as a channel with Latinx Market and how to successfully engage using that channel.  Resources MentionedFind useful Latinx research resources at Hispanic Pew, Nielsen, and eMarketer.
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Author Katherine Watier Ong
Organization Katherine Watier Ong
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