Episode 11: JL Nave on Marketing for the Arts, Strategic Planning, and Common Pitfalls

Feb 28, 2024 · 51m 37s
Episode 11: JL Nave on Marketing for the Arts, Strategic Planning, and Common Pitfalls
Description

In this episode, we sit down with adjunct professor JL Nave to discuss marketing for arts organizations. As the Principal of Nave Strategies, JL works with small to medium sized...

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In this episode, we sit down with adjunct professor JL Nave to discuss marketing for arts organizations. As the Principal of Nave Strategies, JL works with small to medium sized arts organizations on budgeting, marketing, and strategic planning. JL has previously worked with The Results Group for the Arts as a full-time consultant and has also acted as the CEO for the Fort Wayne and Baton Rouge Symphonies. This semester, JL is teaching a course on marketing for the arts at IU’s O’Neill School.

Learn more about JL's webinar here: https://www.navestrategies.com/budgeting-webinar

Visit our resources:
• MAAA blog: blogs.iu.edu/artsadmin (http://blogs.iu.edu/artsadmin)
• MAAA Instagram page: @iu_maaa (https://www.instagram.com/iu_maaa/)
• MAAA Program website (https://oneill.indiana.edu/masters/degrees-certificates/arts-administration/index.html)

Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/simon-folwar/happy-days
License code: 9NYGHYU1MAAQTMXN
Happy Days by Simon Folwar
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