Nicole Tanner is a humble, talented, driven, friendly, optimistic entrepreneur and creator. She created a movement with her drive-thru drink shop, Swig, and popularized a phrase with the "dirty" soda. Many competitors have attempted to replicate her model, but Swig continues to grow and thrive centered on Nicole's relentless focus on quality, customer service, and the sweetest combinations of drinks for all ages. While it hasn't always been smooth sailing, Nicole has found the right partners and the right combinations of mix-ins to help her dream grow well beyond her first store in sunny St. George, Utah. This episode was fun!

This episode was sponsored by:

Awsm (www.awsm.com) - a platform that allows consumer brands to easily share ownership with their agencies, their influencers and brand ambassadors, their customers, and their employees. It's like Venmo for ownership.

Creatably (www.creatably.com) - a video creative and growth advertising agency helping consumer brands grow their audiences, and their revenue, exponentially.