Barb O'Brien, CEO of Dairy Management Inc., and Marilyn Hershey, a Pennsylvania dairy farmer and Chair of DMI, discuss the "dairy renaissance" in US, driven by increased consumer engagement, health professional recommendations, and innovative social media campaigns.  O’Brien emphasizes the "Now, Next, Future" strategy, with the “Now” focus on immediate results, “Next” on ongoing science and partnership investments, and “Future” of long-term industry growth strategies.   They also stressed the importance of national and local collaboration, ensuring efficient use of funds and maximizing impact. Tune in to find out more! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com   Host & Guest: ·      Host: Marilyn Hershey, Pennsylvania dairy farmer and Chair of Dairy Management Inc. ·      Guest: Barb O’Brien, President and CEO of Dairy Management Inc.