Feature | Red meat and the wellness sector

Apr 4, 2024 · 13m 4s

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This week Bryan looks at some https://www.farmersweekly.co.nz/news/research-shows-opportunities-in-wellness-for-red-meat/ that highlights an opportunity for red meat exporters to tailor their products and marketing to the wellness sector. AgResearch senior scientist Carolina Realini...

This week Bryan looks at some new research that highlights an opportunity for red meat exporters to tailor their products and marketing to the wellness sector. AgResearch senior scientist Carolina Realini says More than 90% percent of survey participants across the two countries indicated interest in purchasing red meat to improve their wellness status, while about 85% indicated their willingness to pay more for red meat for potential wellness benefits.

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