Welcome to Flash Briefing February - it is day six. And today we're going to be to name things. So over the last few days, we have been bringing you the mindset, the skill set and the marketing to create a fantastic Flash Briefing. And we're spending the whole of February myself and Peter Stewart's and giving you really kind of top tips and gems on how to go about thinking about what your topic might be for your Flash Briefing, the text that you might need to think about when you're creating it, and all the ins and outs of how to put together a Flash Briefing that can be heard via the Amazon Alexa smart speakers. So yes, today is all about naming and describing your Flash Briefing and what you name your Flash Briefing is actually really, really important. It's not just about going to your brand or business really and just kind of taking That name you have to be quite considered, don't you, Peter?

Absolutely. So we've got some yeses and some nose, some positives and some negatives of what you might want to consider when you're naming your Flash Briefing, and then Susie's back in a few moments time to talk about the description and how you can be really clever with your description to make the most of the real estate that you've got. So for example, let people know what it is you do in the name of your Flash Briefing be really obvious but you really bold so maybe clever names and inside names and little jokes and, and, and pumps and things like that are out, you may consider not to use those because it may just narrow your potential audience too much, even though the people who might have wanted to hear would be interested, but they don't actually get to listen to it because they put off by the title. So what about your name using your name for the title of your show? Well, I would perhaps guard against That To be quite honest with you, because unless you're a superstar, who's going to listen, listen to the Joe Smith show, unless you are an international Hollywood superstar. It doesn't actually say what the show is all about. So again, let people know what it is you do, or maybe the results that they'll get, or the really clear description of the content that they are going to be hearing. Also, I would suggest putting Flash Briefing in the title. So for example, it could be now I live in London, so it could be the London news. Flash briefing, for example, is really clear. It's news about London as a Flash Briefing, because that will really help when people are just putting Flash Briefing in to their skill search, because Flash Briefings are a kind of skill, get all of the Flash Briefings. For example, they might put London Flash Briefing, and it'll come up. So you're thinking about search. Engine Optimization as well. So Suze will be here in a few seconds time to talk about SEO. As far as your description goes, now you're allowed up to 50 characters in the name of your show. So you may want to think clearly about that to have Flash Briefings, obviously going to be taking away some of those characters, you may want to be using the branding that you've got elsewhere. If it's as part of a bigger business or a bigger enterprise, you may be wanting to use that or you may be taking the opportunity to bring the changes and do something a little bit different. Sometimes being fresh and innovative and creative is good. Sometimes it's really good to have brand consistency. Or maybe you can join those two together in some way, shape or form. One more thing for me, and that is you're not allowed to use trademarks unless you own the trademark of course as your company or business. So you can't just suddenly decided to use for example, you're going to do a Flash Briefing all about Coca Cola before You've asked them that you can do a Flash Briefing about Coca Cola, because otherwise it gives the impression that it is endorsed by them in some way, shape or form. You can't do a Flash Briefing all about what it's like to go to a Disney theme park without asking them because that could be breaking their copyrights or be really, really careful on that. And by the same token, you're not allowed to use the name, Amazon, or Alexa in your Flash Briefing name. Okay, that's about it for me for today. Let's pop over to sue because she's got some ideas about not just naming your Flash Briefing, but also then what you put in for the description that people can read if they want to know bit more about it before they add your Flash Briefing to their playlist. So hopping over to Suze's for what you can write in those two descriptions, the 160 character one and also the 4000 character one and how you can be super smart and super clever bit like Susan self

Yes, these descriptions are really the way that people are going to discover your Flash Briefing. And there's absolutely no point in putting all this time and effort and work into creating these super Flash Briefings, if no one's going to be able to find them. And the descriptions are actually very much a way that search engines will be able to pick up on is that you've spoken about. And in terms of search engines, I'm also talking about the Amazon website itself as well, because remember, we spoke about this very early on in Flash briefing febri. That once you've uploaded your Flash Briefing, and once it's there in that Amazon ecosystem, it can potentially be found in an Amazon search. So it is really, really important this time, think about what you put in that description box on the Amazon dash when you're talking about what your briefing is. One of the tips that Amazon actually give themselves when you're filling out this information is to explain how people access your Flash Briefing what it is they need to say, which is Alexa, tell me my news. And although how long your specific Flash Briefing is, its title as well. So Peters been talking about the title there. Remember, people can actually enable your Flash Briefing using voice. So you don't want to pick a title that is too tricky to say. It's got to be something that is quite clear, quite easy to be able to pick up and and understand and then search for and find your specific briefing. So within that description, we are thinking about SEO, we're thinking about keywords. So it's all about describing what your Flash Briefing is about. And there are various different tools that you can use that are free online, where you can put in your subject and it will spit out a whole load of keywords that you once that I use myself are the Google Google's own keyword search, which is within Google ads. And also Uber suggests which is another fun too. Plastic free one that is online. And is really, really useful. Just to give you some ideas of what words people are searching for around the subject that it is your Flash Briefing about. So that really has to be a very descriptive pieces I say it is more about describing what the content is about then actually being the content itself. It can be a bit of a skill, but if you get it right, it's certainly going to help you be discovered and help people for point because it will just boost your lessons. So don't put in all the work on actually creating it and forget about the work. That's kind of the boring paperwork side of it really, isn't it Peter, but it is really, really important to make sure that people find you and that you get your your Flash Briefing heard. So that was basic naming and describing your Flash Briefing. What's coming up in day seven, Peter?

Absolutely. So with Morrow we're going to be talking in fact for the next couple of days about your cover art, your logo, your icon when Whatever it is, because before people even read the name of your show before they read the description of what your Flash Briefing is all about, they could be enticed by the logo. And frankly, if it looks well if you're using Comic Sans and clipart, he's going to say certain something about your business, your brand and your quality of audio. If you're using another clear a font with a fantastic photograph, then that's going to say something else. So we're going to be talking about your clip your about your cover art and about your logos. As the Flash Briefing February course continues tomorrow. In the meantime, don't forget our free, easy to read, easy to subscribe to newsletter, which comes out every Friday. It's Friday's Flash Briefing briefing, and it's all about some links, some case studies about audio production presentation about Flash Briefings, sometimes podcasts as well because well Flash Briefings are podcasts and sometimes podcasts or Flash Briefing. So there is a bit of a cross over there. Got that Venn diagram, it would be like that, wouldn't it? So you can subscribe to that voice works dot info, sign up for that. And we'll see you back on the ice tomorrow, right here. Bye bye for now.

See you then.

Transcribed by https://otter.ai

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