Friendship Magic: Benjamin Franklin's Genius Persuasion Technique
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Description
Benjamin Franklin not only entered the history books as one of the founding fathers of the USA, but is also mentioned in many psychology textbooks. His ingeniously simple method of...
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Studies and books:
Jecker, J., & Landy, D. (1969). Liking a person as a function of doing him a favour. Human relations, 22(4), 371-378.
Burck, E. (2016). New psychology of influence: exploring manipulation. BoD Books on Demand.
Burck, E. (2019). The manipulated brain: psychology of unconscious influence. BoD Books on Demand.
Information
Author | Eskil Burck |
Website | www.learningpsychology.net |
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