Welcome to the Hey Docs! Podcast with your host Jill Allen. 

Today, I am joined by special guest Dr. Leon Klempner from People + Practice. In this episode, we are diving into the world of marketing in the ever-changing landscape of orthodontics. There is a lot to cover.

Let’s get into it! 

Summary
 
Leon, a retired orthodontist and co-founder of People + Practice, discusses marketing strategies for orthodontic practices. He emphasizes the importance of messaging and differentiation in marketing efforts. Leon explains the concept of a marketing funnel and the various tactics that can be used at each stage, from creating awareness to capturing leads. He also highlights the need for a user-friendly website and the use of digital tools to enhance the patient experience. Leon emphasizes the importance of tracking the effectiveness of marketing dollars and taking a holistic approach to marketing. People + Practice takes a holistic approach to orthodontic marketing, focusing on messaging, branding, and a comprehensive online presence. They have a data-driven approach and aim to provide a 6-10x return on investment for their clients. Their team is experienced in orthodontics and can provide expertise in limited treatment protocols and new technologies. They offer a Startup Plus program specifically designed for new practices, helping them develop clear messaging, logos, websites, and social media presence. People + Practice stands out by their ortho-focused approach, holistic strategy, and commitment to delivering results.
 
https://www.pplpractice.com/
https://www.facebook.com/pplpractice
https://www.instagram.com/pplpractice/
https://www.linkedin.com/company/people-&-practice/


Takeaways

• Messaging is the key to effective marketing in orthodontics.
• It is important to identify a differentiator that sets your practice apart from the competition.
• A holistic approach to marketing is essential, covering various tactics such as awareness ads, traffic ads, and SEO.
• A user-friendly website and digital tools are crucial for enhancing the patient experience and increasing conversion rates.
• Tracking the effectiveness of marketing dollars is important, and a focus on generating educated and ready-to-start leads is key.
• Differentiation and messaging should be the foundation of marketing efforts, with other tactics supporting and reinforcing the core message.
• People in Practice takes a holistic approach to orthodontic marketing, focusing on messaging, branding, and a comprehensive online presence.
• They aim to provide a 6-10x return on investment for their clients.
• Their team is experienced in orthodontics and can provide expertise in limited treatment protocols and new technologies.
• They offer a Startup Plus program specifically designed for new practices, helping them develop clear messaging, logos, websites, and social media presence.
• People in Practice stands out by their ortho-focused approach, holistic strategy, and commitment to delivering results.

Chapters
 
00:00 Introduction and Background
03:24 The Importance of Messaging and Differentiation
07:49 Enhancing the Patient Experience with Digital Tools
12:40 The Role of Differentiation and Messaging
20:53 Maximizing ROI with People + Practice
23:44 Startup Success with the Startup Plus Program
29:35 No Leaky Buckets: Covering All Marketing Bases
32:39 Adaptability and Open-Mindedness for Success
34:37 The Future of Orthodontics: AI and Data-Driven Decision Making
37:17 Investing in Smart People 40:03 Work-Life Balance and Stress Management 

Connect With Our Advertisers
 
Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.  
 
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New episodes drop every Thursday!   


Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero