From journalism to SEO with Jennifer Slegg
Nov 30, 2022 ·
32m 17s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search...
show more
In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T. Reminisce about the internet in the early 2000s, hand-coded websites, minimal search results, no ads, and straight-to-the-point content. Jennifer shares her experience transitioning from journalist to Search Marketer, the writing process for her well-known detailed analysis on changes in the Quality Rater's Guidelines, and more! Was there any data available about what people searched for in the early 2000s? What does E-A-T stand for? Listen to find out!
Resources: Episode transcript → https://goo.gle/sotr051-transcript Jennifer on Twitter → https://goo.gle/3OKwNad Jennifer's 2022 guide to understanding Quality Rater Guidelines updates → https://goo.gle/3OKwNad The SEM Post → https://goo.gle/3UjqMm9
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
show less
Resources: Episode transcript → https://goo.gle/sotr051-transcript Jennifer on Twitter → https://goo.gle/3OKwNad Jennifer's 2022 guide to understanding Quality Rater Guidelines updates → https://goo.gle/3OKwNad The SEM Post → https://goo.gle/3UjqMm9
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
Information
| Author | Michael Stealey |
| Organization | Michael Stealey |
| Website | - |
| Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
