Transcribed
From Macy's Magic to AI Alchemy: Martine Reardon's Retail Tech Odyssey
Jul 8, 2024 ·
29m 59s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
From Macy's Magic to AI Alchemy: Martine Reardon's Retail Tech Odyssey
This is an automatically generated transcript. Please note that complete accuracy is not guaranteed.
Description
This podcast episode features Martine Reardon, CMO and EVP of Content and Retail Strategy for the National Retail Federation, discussing the evolving retail industry. Reardon shares insights from her experience,...
show more
This podcast episode features Martine Reardon, CMO and EVP of Content and Retail Strategy for the National Retail Federation, discussing the evolving retail industry. Reardon shares insights from her experience, including her role as Macy's CMO, highlighting the importance of integrating traditional and digital marketing channels. She emphasizes the need for collaboration between CMOs, CTOs, and CDOs in driving e-commerce growth and adapting to a digital-first environment. Reardon predicts advancements in personalization through AI and robotics but stresses the irreplaceable value of human empathy in customer experiences. The episode also touches on NRF's efforts in tracking consumer trends and showcasing global innovations, offering valuable perspectives on future-proofing retail strategies in an omnichannel world.
show less
Information
| Author | IFBTA |
| Organization | IFBTA |
| Website | - |
| Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
