Find Dakota on INSTAGRAM @dakotadawnjohnson

Welcome to the Cowboy Boot Podcast, where Ashley introduces her guest, Dakota, a small town cowgirl with Southern roots and a key account manager at Ariat International.

Join them as they delve into Dakota's remarkable journey, starting with her role at Ariat International and her extensive experience in the Western industry for over two decades. Dakota passionately shares her belief in living life to the fullest and her role as a fervent cheerleader for the women she knows. Through this podcast, she aims to empower listeners to don their cowboy boots and fearlessly conquer the world.

Dakota is currently a key account manager for the farm division of Ariat. She recounts her own intriguing story. From her high school rodeo days to being crowned Miss Rodeo USA in 2010, Dakota's journey intertwined with Ariat as the national high school rodeo sponsor. She vividly describes the exhilaration of participating in store openings and proudly wearing Ariat apparel and denim. Her account management now extends to Atwood Farm and Ranch, a role she skillfully manages.

As the conversation unfolds, the Dakota shares her experience working for Ariat, a company founded by the visionary Beth Cross. They trace her transition from apparel sales to footwear sales, covering multiple states, before settling into a desk job focused on retail analytics. With admiration, they highlight Beth Cross's unwavering passion and resilience in the face of skepticism. They credit her for providing an extraordinary career and fostering an environment that transcends mere product sales. In fact, they propose a captivating podcast idea featuring Beth Cross and other influential women during the National Finals Rodeo.

Dakota herself is a shining example of female entrepreneurship in the Western world. Raised on a horse farm in Alabama, she has always cherished her connection to cowboy boots. Each pair holds a special emotional significance, symbolizing a distinct chapter in her life.

She affectionately shares the story behind one of her favorites, the Ariat Abilene style 100-4290. For Dakota, cowboy boots accompany her through every milestone, and she hopes to inspire more women with her remarkable journey of success.

Tune in to the Cowboy Boot Podcast for captivating conversations, inspirational stories, and the unyielding spirit of the Western world.

Join Ashley and her guests as they celebrate courage, resilience, and the transformative power of putting on those iconic cowboy boots. Get ready to conquer the world, one step at a time!