Welcome back to Making Bank! Today’s episode we have Trevor Crane who is a renowned business strategist, sales expert, and the author of Higher Paying Clients. With extensive experience helping entrepreneurs and businesses scale, Trevor specializes in guiding clients to bootstrap their ventures and achieve significant growth. His expertise lies in sales strategy, client acquisition, and business development. Over the years, Trevor has built a reputation for delivering practical, results-driven solutions, enabling his clients to turn their ideas into multimillion-dollar successes. His work focuses on empowering business owners to optimize their strategies and reach new levels of profitability.   (1:45) Background Story Trevor Crane's journey to success was far from typical. Despite running a water sports business at the Ritz-Carlton in Naples, Florida, he struggled and even waited tables to support his ventures. His breakthrough came when he embraced selling, which transformed him into a successful business strategist and sales expert, helping others achieve similar results.   (4:00) How To Be Successful Success in business hinges on two elements: leverage and modeling. Leverage comes from discomfort that drives change, while modeling involves learning from a successful mentor. Together, these strategies can accelerate your progress and enhance your effectiveness.   (6:06) Bootstrapping Many business owners believe spending more money is the key to growth, but effective expansion can often be achieved through bootstrapping. I advise clients to leverage existing resources, optimize operations, and find creative solutions for growth without relying on external funding.   (8:32) Spending Less Many business owners aren’t waking up with extra money; they’re eager to grow their business, regardless of their situation. Focusing on generating revenue without increasing expenses is crucial. Many lack marketing budgets and wish for financial windfalls, so it’s important to spend less and optimize operations to maximize profits and drive growth.   (12:50) Biggest Success One key to business success is understanding your audience deeply. Whether speaking at an event, hosting a webinar, or delivering a podcast, knowing who you’re addressing allows you to tailor your message effectively. This insight helps you serve your audience better and stand out from competitors, who may not be as well-prepared or engaged.   (11:59) Solving Problems To achieve business success, focus on solving problems by viewing challenges as opportunities, particularly those faced by ideal customers. Identify their core issues to create valuable solutions that generate revenue.    (12:52) How To Get Started For clients, begin with a “jump start” session to assess income-generating methods and find immediate improvement opportunities, as prioritizing problem-solving can boost profitability and impact.   (16:07) Your Epic Book Launch The book Your Epic Book Launch is designed to help business owners and aspiring authors achieve a profitable launch for their books, ensuring maximum visibility upon publication. If you’re considering writing a book, this is an excellent resource to start with.    Tags: Trevor Crane @trevorcrane