In this podcast, Sophie moves away from the cultures of workplaces and discusses businesses from a customer or clients’ point of view with George Beverly of Insightful UX. George’s business helps organisations understand their clients’ customers / clients and the different cultures within their customer base to help organisations deliver their services or products effectively.

The episode looks at how consumers of products are extremely diverse and George – who in his podcast, The Audience Detective, discusses Ginger Nuts biscuits as an example; Ginger Nut biscuits have a client base of builders, nurses, and pregnant women. A kaleidoscope of different people with different reasons for purchasing the product but organisations must find a commonality among all these diverse individuals.

This episode also touches upon stories and particularly the ‘Stories which we tell ourselves’ - a phrase coined by Brene Brown. Sophie and George discuss how stories are so influential in our lives, businesses and elaborate on how we convince ourselves with these stories whilst rarely look for the facts behind them and running without first hypothesis.

Books / Mentions
People:Clayton Tristianson: https://claytonchristensen.com/
Brene Brown: https://brenebrown.com/
Books:
Thinking Fast and Slow by Daniel Carderman: https://www.amazon.co.uk/Thinking-Fast-Slow-Daniel-Kahneman/dp/0141033576
The Science of Storytelling: Why Stories Make Us Human, and How To Tell Them Better by Will Storr: https://www.amazon.co.uk/Science-Storytelling-Will-Storr/dp/0008276935
Gallop Survey: https://www.gallup.com/analytics/318875/global-research.aspx

How to find out more about Sophie:
LinkedIn: Sophie Bryan (https://www.linkedin.com/in/sophiebryan/)
Facebook: @Sophiebryan.coach (https://www.facebook.com/sophiebryan.coach)
Insta: @Sophiebryan.coach (https://www.instagram.com/sophiebryan.coach)

E: sophie@ordinarilydifferent.co.uk
W: ordinarilydifferent.co.uk, sophiebryan.co.uk
TEDx Talk: https://montessorimindset.co.uk

How to find out more about George Beverly:
LinkedIn: https://www.linkedin.com/in/georgebeverley/
Insightful UX: https://insightfulux.co.uk/
Linktree:https://linktr.ee/georgebeverley

Sometimes Sophie & our guests get super passionate about their topic and therefore, some “passionate” language might crop up! You might want to wear headphones or make sure young ears aren’t around, and if this is not your cuppa tea, this might not be the podcast for you.