German Supermarket REWE Pushes the Limits of Traditional Ad Formats with Artificial Intelligence
Aug 30, 2021 ·
24m 39s
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Description
German Supermarket Chain REWE focused their latest TV campaign on fresh, regional fruits and vegetables with an interesting Artificial Intelligence approach to TV advertising. They were able to automatically transcribe...
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German Supermarket Chain REWE focused their latest TV campaign on fresh, regional fruits and vegetables with an interesting Artificial Intelligence approach to TV advertising. They were able to automatically transcribe and immediately analyze the sentiment in Germany’s #1 cooking-show, “The Perfect Dinner,” to dynamically display a specific ad in the right context within the real time TV program.
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Information
| Author | Deborah Malone |
| Organization | Deborah Malone |
| Website | - |
| Tags |
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