Grooming Your Brand for eCommerce Success with Scotch Porter's Calvin Quallis - EP 107 In Episode 107 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the dispute between Australian Parliament and Google over a recent bill that would require Google to pay publications. The search engine has threatened Australia with pulling their services completely if further negotiations are not held. Tyler and Jon weigh the benefits of maintaining Google services in Australia with the losses the company will have to take if the bill is passed.  Then Tyler introduces Calvin Quallis, the founder of Scotch Porter. Calvin details his journey to the creation of the self-care company rooted in his mother’s own work at a barbershop. Seeing how people felt transformed leaving the shop with their new look really stuck with Calvin.  Tyler and Calvin speak on the importance of both offline and online sales, balancing risk with self-forgiveness, and building emotional relationships with consumers. The two also consider the risks of relying on rented-channel marketing. Calvin ends the podcast with his key takeaway: be kind to yourself, take more risks, and you can’t pay your way to the top. Join Tyler, Jon, and Calvin for insight into the relationship between consumers and brands as well as the newest marketing challenges for self-care brands in the pandemic. Timestamps 00:00 - Introduction 01:11 - What’s In The News: Google Threatens to Pull Search Engine Services in Australia 07:48 - Featured Guest: Calvin Quallis 08:16 - Calvin’s Early Life and Career Path 13:10 - Scotch Porter’s Brand Growth and Development 14:52 - The Unique positioning of Scotch Porter as a holistic self-care brand 16:19 - Essential Marketing Channels for Scotch Porter 17:09 - Vetting Micro-Influencers for Marketing Purposes 18:42 - Biggest Scotch Porter Opportunities in 2021 20:24 - Calvin’s Advice to His Younger Self 22:28 - Greatest Marketing Challenge for Scotch Porter 25:40 - Black Friday Promotions for Scotch Porter 26:52 - Self-care products in the Pandemic 28:15 - Calvin’s Key Takeaway 30:02 - Outro Featured Guests | Calvin Quallis LinkedIn What's In the News  Google Threatens To Pull Search Engine From Australia Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes