Sometimes, a great product needs to be looked at a little differently to breakthrough or to rise in the ecommerce ranks on Amazon.  The extraordinary Scanmarker is one such example. It’s a combination digital highlighter and scanner that can also convert full text to speech and translate up to 40 different languages with a single pen.  With overcrowded categories and fierce competition from brands of all sizes, innovation without the right product depiction often ends up lost in the noise.  That’s why Scanmarker engaged with ecommerce and retail media agency Channel Bakers to increase its presence in the European region.