How to connect with consumers who are sick 🤮of marketing and advertising with Emmanuel Probst

Oct 23, 2019 · 58m 44s

Description

Each year, brands spend over $600 billion (and counting) to convince us to buy their products. Yet, as consumers, we have become insensitive to most advertising. Brands that succeed are...

Each year, brands spend over $600 billion (and counting) to convince us to buy their products. Yet, as consumers, we have become insensitive to most advertising.

Brands that succeed are the ones that help us find meaning. In this process, the brands became meaningful in and of themselves.

On this episode Emmanuel Probst - Author of the book “Brand Hacks” shares how your brand can develop true meaning in the eyes of the customer and how you can develop an emotional connection with them.

Connecting emotionally with your customers is incredibly important because emotion drives loyalty.

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