Are you currently deciding whether podcasts should become part of your marketing activity? Want to know more about the benefits of creating podcasts and how to make your series stand out from the crowd? Whether you’ve already produced podcasts or are a total newcomer to this space, you’ll learn lots from this episode. Our guest is Steve Austins, Co-Founder and Director of Bengo Media, and he shares tips about creating compelling audio. He’s perfect for this podcast as his company has worked in partnership with Ceris Burns International to produce this series.

Key insights from Steve:

(02:24) The benefits of creating podcasts.
(04:03) Making your podcast stand out: what's the podcast's purpose, target audience, and positioning to differentiate itself in a crowded market.
(09:23) The importance of headphones and software for recording and editing podcasts.
(15:44) Guidelines for selecting guests and asking relevant questions on a B2B podcast.
(19:56) The editing process. Being critical and clear on what to keep or remove.
(26:41) Marketing the podcast, utilising existing communication channels and repurposing content.
(28:18) The importance of focusing on a niche audience.
(29:19) Measuring the success of a podcast.
(32:38) Podcast pitfalls to avoid and "pod fade"

Check out The Marcomms Heart to Heart’ www.marcommshearttoheart.co.uk for more info on the theme of this podcast, including five top tips from Steve Austins.