In this episode, Gabe chats with Peter Fader, Professor of Marketing at The Wharton School of the University of Pennsylvania and author of Customer Centricity. Peter challenges the idea that every customer is the right customer. He says instead that we need to change how we treat customers depending on how long they will continue to be a customer, how many purchases they will make, and how much a business will earn from those transactions. He talks about how this shift in perspective will affect the entire focus of a company.

Intro 0:14
Not All Customers Are Created Equal 2:09
Segmenting Customers 7:57
Customer-Based Corporate Valuation 14:20
Key to Finding Success in Customer Centricity 17:35

https://www.kustomer.com/
https://www.thetaequity.com/

Intro 0:14
Not all customers are created equal 2:09
Segmenting customer 7:57
Customer based corporate valuation 14:20
Key to finding success in customer centricity 17:35

https://www.kustomer.com/
https://www.thetaequity.com/