"If you don’t understand your competition and who you’re facing - you’re kidding yourself.”

This affects your pricing strategy, what features and benefits you’re offering and your go to marketing strategy.

The competitive analysis isn’t just to check a box. It is to affect your future plan, and it affects the speed of your innovation. If you have a fast competitor you better be faster.

Jeff shares how to properly roadmap your company to success by knowing your competition, your strengths, your weaknesses and he walks through how to aligning your segmentation, targeting and positioning for your business.

Metisentry is knows as “The SaaS Factory” and they have helped dozens of SaaS companies find success.

Jeff outlines that one of the biggest challenges in marketing a tech company is just understanding where you are best able to serve. Targeting and segmentation are crucial in your marketing efforts.

“When problem solving for a client, do it with their end in mind instead of your own, If we aren’t a fit, we aren’t saving anybody any time or creating any value, its important to be honest with yourself and say Here’s where we fit and here’s where we don’t”.

Be able to say NO to businesses because you may not be their best solution, but when you are, it won’t be overselling yourself and it will be a natural fit.

This is a great episode and one of my favorite quotes from it was:

“If you promise the world to your customer and don't deliver on it, that’s what they will remember.”