INTW.11 - On becoming the creative director you want to be

INTW.11 - On becoming the creative director you want to be - with Erik Kockum

Sep 22, 2024 · 54m 21s

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I saw Erik on the stage of the Kik Festival in Namur a few years back, with his partner Freddie Öst. They are the co-founders of Snask - "a creative...

I saw Erik on the stage of the Kik Festival in Namur a few years back, with his partner Freddie Öst. They are the co-founders of Snask - "a creative agency of misfit geniuses" as they call themselves on their website. Sure they were very fun, but most importantly, to me something underneath all the colorfulness and the talent felt very… real. And that’s exactly what Erik gave us in this interview: very real answers to how he found his path, how he struggled at first, how being exactly what you are can take you in and out of fashion, and how it’s not about what the industry wants anyway. I loved every minute of our conversation and I think you’ll enjoy it as well.

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