Jamie's totally gets what it feels like to be invisible. He grew up poor and semi-literate in the city Los Angeles. As a teen, he disillusioned with how he was raised so he checked in with Westchester to be with grandmother. Not one second of time was wasted to get him enrolled in remedial classes at the local college. Five years go by and graduates from the London School of Economics.

It was those early chapters of struggles that evolved into an adult life passion: discovering what it takes to make something–anything–stand out despite the avalanche of information we’re exposed to. By putting focus on the ‘economics of attention,’ Jamie uses Block Theory––simple, monolithic, repeatable, instantly perceivable emotional connections––to explain why anything endures in the mind (or fails to).