Jared Belsky Explains Why Marketers "Get the Agency They Deserve"
Sep 27, 2023 ·
37m 29s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Jared Belsky, Founder & CEO of Acadia, the recently launched and highly successful Atlanta-based agency, has been on both the client and agency sides during his career. He believes that...
show more
Jared Belsky, Founder & CEO of Acadia, the recently launched and highly successful Atlanta-based agency, has been on both the client and agency sides during his career. He believes that marketers often are trained in every aspect of their business except managing their ad agencies. His latest book, You Get the Agency You Deserve, offers both practical and emotional lessons on how to improve client-agency relationships.
He says, “Marketers are unwittingly causing their own destruction. The 18-month average agency tenure triggers an economic destruction that few executives appreciate or understand how to solve.”
show less
He says, “Marketers are unwittingly causing their own destruction. The 18-month average agency tenure triggers an economic destruction that few executives appreciate or understand how to solve.”
Information
Author | Deborah Malone |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company