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Jesse Channon, Chief Growth Officer, Columbia Care

Apr 2, 2020 · 27m 37s
Jesse Channon, Chief Growth Officer, Columbia Care
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Jesse discusses the increased demand for cannabis products with longer shelf-lives during the COVID-19 pandemic, the role of technology in cannabis go-to-market strategies, and Columbia Care's hyperlocal marketing strategy for...

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Jesse discusses the increased demand for cannabis products with longer shelf-lives during the COVID-19 pandemic, the role of technology in cannabis go-to-market strategies, and Columbia Care's hyperlocal marketing strategy for 2020.
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