Episode Seven of Season Seven. We interview Justin Flom. Justin is a popular magician and social media influencer with over 13.2 million subscribers on YouTube and over one billion views across all platforms. Justin explains how his social media success came during the pandemic when he had the freedom to focus on creating content full-time. Justin emphasizes the importance of understanding the algorithms and data behind social media platforms in order to create content that will engage viewers and keep them watching. He calls this the “Barrier to Exit,” which refers to how easy it is for someone to leave a social media video. On platforms like TikTok or YouTube Shorts, the barrier to exit is very low, as viewers can simply swipe away with just one inch of movement. Therefore, content creators need to capture the viewer’s attention within the first few seconds and deliver on their promises quickly, as viewers are quick to move on if they feel the content is not engaging or fulfilling their expectations. Justin also discusses his favorite magicians, his creative process, and his upcoming projects, including a video game and a new magic book.  A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/