Dive into marketing principles, the power of sales letters, and the #1 reason people buy from Joe. Join us for inspiring insights, valuable lessons, and Joe's unique ability to connect with high-level Entrepreneurs. Here’s a glance at what you’ll learn from Tommy Mello and Joe Polish in this episode:

• How Joe turned his life around from addiction and made his entrepreneurial fantasy come true
• What Joe did with his carpet cleaning business that made him stand out from everybody else
• One of the most instrumental conversations Joe had that changed the trajectory of his business
• The Jet Ski Millionaire: The "first domino" that put Joe on the path to business success
• Why there's no relationship between "being good" and getting paid (and what to do about this)
• Secrets of education-based marketing, relationship marketing, and direct response marketing
• Why any problem in the world can be solved with the right sales letter (and how to write it)
• How "bad news" in the world could be the best piece of "good news" for your business and life
• Discover the #1 reason people buy from you and attract more Customers to your business
• The Million Dollar Racehorse: How to best take care of yourself so you win more often
• How to create valuable marketing that helps prospects make an informed buying decision
• Increase your productivity, leverage your capabilities, and 10x your achievements
• How to create conditions for a business that is E.L.F. (Easy, Lucrative, and Fun!)
• A valuable insight billionaire Richard Branson shared with Joe about hiring and delegation
• The power of guarantees, building trust, positioning, and focusing on "What's In It For Them"
• Two keys to identifying what people want, aligning with prospects, and selling more services
• The 9 principles of Genius Networking that can help you get what you want in life and business
• How Joe connects with high level Entrepreneurs, millionaires, billionaires, and famous people