Kellogg’s, Crumbl, and Angry Customers
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Description
In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll discuss the controversy surrounding Kellogg's and its failure to eliminate artificial ingredients from its cereals, despite a decade-old...
show moreTakeaways
- Kellogg's has faced backlash for not fulfilling its promise to eliminate artificial ingredients.
- Consumer activism can significantly impact corporate reputation and practices.
- Crumbl Cookies' unauthorized pop-up highlights the risks of brand misrepresentation.
- Corporate responsibility can extend beyond donations to include reliable information dissemination during crises.
Chapters
00:00 Introduction to Corporate Reputation Strategies
00:31 Kellogg's Controversy: The Food Babe's Protest
12:46 Crumbl Cookies: A Pop-Up Misadventure
26:25 Corporate Responsibility in Crisis: Hurricane Relief Suggestions
(Audio clip of protests is from @thefoodbabe on Instagram)
Information
Author | OCR Network |
Organization | Executive Producer Shawn P Neal |
Website | - |
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