Lana McGilvray is the co-founder and CEO Of Purpose Worldwide, a communications consultancy that specializes in helping clients define and connect purpose to growth.  In an era of accountability, particularly in marketing, even the most noble missions must be associated with economic outcomes.  Given her broad experience with brands, associations, nonprofits, and tech companies, Lana discusses the biggest challenges in pursuing a committed purpose agenda. She also offers insights on how notions of purpose can evolve to reflect societal issues.