In this episode, Erin On Demand shares her journey as a mamapreneur and how she built her relatable brand. She started her YouTube channel in 2018 and focused on sharing her story and experiences as she built her business. Erin emphasizes the importance of starting where you are and being vulnerable in your content. She also provides advice for starting a YouTube channel, including not needing expensive equipment and starting with short-form content.

Erin believes that YouTube is for everyone, as long as they are willing to put in the work and be consistent. She also discusses the intersection of content between YouTube, Instagram, and TikTok, and the importance of having a focal point for each platform. Erin started her podcast, Sips of Success, with her husband as a way to practice being in front of the camera. The podcast allows her to share a different side of herself and connect with her audience on a more personal level.

When deciding on the best platform to start with, Erin advises considering your lifestyle, the type of content you gravitate towards, and what you're best at. She emphasizes the importance of authenticity and consistency in choosing a platform. Erin created her top three notebook after realizing the impact of writing down her top priorities each day. The notebook became a hit and inspired her to create more simple and effective products. She advises asking for help and leveraging your network when starting a product-based business. Erin is preparing for motherhood and plans to take time off while ensuring her business continues to run smoothly with the help of a project manager. She finds inspiration in her upcoming role as a mother and is motivated to be the best version of herself for her daughter.

Erin shares her takeaways from Rachel Rogers' book on planning your year like a millionaire, including the importance of setting big goals and pushing yourself to achieve them. In this conversation, Erin and All About Your Brand discuss the importance of setting big goals and creating a clear vision for success. We highlight Serena Williams' approach to setting high goals and how it drives her to achieve more. Erin emphasizes the need to be specific and granular when setting goals and creating a vision, considering even the small day-to-day decisions. We also touch on the topics of financial planning and letting go of negative thoughts.

Erin shares her experience with building her brand and offers advice on starting a product-based business. We discuss the building blocks of a profitable online brand, including having a strong value proposition, consistency, and solving a problem. We also address the challenges of staying productive without losing interest or experiencing burnout and the importance of mindset and faith in overcoming challenges. Erin shares her favorite part of what she does, which is being creative and seeing her ideas resonate with her audience.

Takeaways

• Start where you are and be vulnerable in your content.
• You don't need expensive equipment to start a YouTube channel.
• YouTube is for everyone, as long as you are willing to put in the work and be consistent.
• Have a focal point for each platform to cater to your audience's preferences.
• Content can intersect between YouTube, Instagram, and TikTok, but it's helpful to have a specific focus for each platform. Consider your lifestyle, the type of content you gravitate towards, and what you're best at when choosing a platform to start with.
• Writing down your top priorities each day can help improve productivity and focus.
• Ask for help and leverage your network when starting a product-based business.
• Take time off for motherhood while ensuring your business continues to run smoothly with the help of a project manager.
• Set big goals and push yourself to achieve them. Setting big goals and having a clear vision can drive success and help overcome challenges.
• Being specific and granular when setting goals and creating a vision is important, considering even the small day-to-day decisions.
• Financial planning and letting go of negative thoughts are crucial for building a successful brand.
• When starting a product-based business, it's important to have demand and do market research.
• The building blocks of a profitable online brand include having a strong value proposition, consistency, and solving a problem.
• Staying productive without losing interest or experiencing burnout requires finding joy in the creative process and aligning with one's purpose.
• Overcoming challenges in entrepreneurship requires a mindset of expecting success and having faith in the journey.
• Meeting and engaging with the audience in person can make the brand feel more real and meaningful.
• Listeners can stay in touch with Erin through her website and social media channels.

Chapters

00:00 Introduction and Excitement for the Interview
02:10 Erin's Background and Journey to Entrepreneurship
06:18 Starting a YouTube Channel and This or That Game
08:03 Advice for Starting a YouTube Channel
12:57 The Power of Relatability and Vulnerability
21:46 YouTube: Who is it For?
25:56 Starting with Shorts on YouTube
29:01 The Value of Podcasting and Personal Conversations
31:49 Choosing the Right Platform for Your Content
32:18 Consistency and Choosing the Right Platform
34:39 Creating a Productivity Notebook
45:16 Balancing Multiple Businesses and Motherhood
56:43 Setting Big Goals and Creating a Detailed Vision
01:03:02 Setting Goals and Building a Profitable Online Brand
01:03:42 Overcoming Challenges in Entrepreneurship
01:05:43 The Power of Faith and Positive Expectations
01:06:11 Finding Joy in Creativity and Audience Connection

Links

• Programs: https://erinondemand.com/
• Top 3 Notebooks: https://simplementco.com/ 

Connect w/ Erin On Demand

• Instagram
• Youtube