Learn How Ghostwriting and Hybrid Publishing are Transforming Thought Leadership with Guest Kevin Anderson
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Learn How Ghostwriting and Hybrid Publishing are Transforming Thought Leadership with Guest Kevin Anderson
This is an automatically generated transcript. Please note that complete accuracy is not guaranteed.
Description
In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, welcomes Kevin Anderson, CEO of Kevin Anderson & Associates, for an insightful discussion on the evolving...
show moreKevin shares how his unexpected entry into ghostwriting shaped his career and offers a behind-the-scenes look at the collaboration process between ghostwriters and authors. He emphasizes the importance of a holistic approach to book writing, where the marketing strategy is considered from the very beginning to maximize impact.
Kevin also delves into the rise of hybrid publishing, offering authors more control over their publishing goals, and highlights how books serve as investments in thought leadership, elevating an author’s credibility beyond book sales.
With advice on choosing the right ghostwriter and navigating the publishing journey, this episode is packed with valuable insights for nonfiction authors, publishing professionals, and anyone looking to understand the dynamics of book writing and marketing. Tune in to learn from Kevin’s experience and expertise in shaping bestselling books and thought leadership brands.
Information
Author | Smith Publicity |
Organization | Smith Publicity |
Website | - |
Tags |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
Comments