Live Consulting #5 - B2B Sales and More with Maria, Mark and John
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Description
Welcome to Startups of London's series of live-streamed consultancy sessions between two expert consultants and a business owner that needs help. Great session with @mary_van_gary , @johnfuggles , and @markjdunsmore1...
show moreGreat session with @mary_van_gary , @johnfuggles , and @markjdunsmore1 where we talked about growth for WeFindFlats Ltd.
Summary of key ideas from this session:
1. Don't be all things to all people. Really focus on your niche - where you add value the most.
2. Paid advertising becomes less expensive the more clear you are about your exact target audience.
3. Approach partnerships through their pain points and with a proof of concept of solution.
4. Document your success stories - testimonials are crucial. Proof of concept.
5. Ask "why is that tech necessary" and "when is that necessary" before investing more heavily in tech. -
Also: What is the bottleneck for growth? Is it tech, is its audience, is it experience. More tech doesn't always mean a better user experience.
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