Marcus Slater is the (CMTO) Chief Marketing Technology Officer at Deka Lash, a company that is experiencing explosive growth within a $62 Billion dollar industry.  Marcus is going to help us navigate the path between those fuzzy lines that are Marketing and Technology and the interrelationship bwtween the two.  This is a fact that should come as no surprise to anyone who walked the Exhibit Hall at the IFA Convention this year, by virtue of how many new exhibitors had the words "digital" AND "marketing" somewhere in their corporate names or collateral material.   Marcus is going to break it all down for us, from B2B for FranDev and the impact too, that digital marketing has on the B2C side of franchisee consumer marketing.   Stay tuned, this Franchise Today!