We interviewed Richard Fenning, Director SEO at Sherlock Communications (former SEO Manager at Lojas Americanas, SEO Team Lead at Mercado Libre).

With Richard, we talked about:
• Enterprise SEO
• • Marketplace SEO
• • How to get things done in big companies
• • SEO Team Management
• • Markets prioritization
• • Strategies to get SEO buy-in in large companies
• • SEO Communications in big companies
• Career Path
• • Opportunities coming from broader network
• • Being the right one to hire
• Evangelizing SEO
• • Building SEO Culture
• • Smart Strategies to get other teams on board
• Agency SEO & In-house SEO (marketplaces)
• Big SEO projects vs Small SEO Projects
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Find the transcript at: https://theinbound.net/episode/richard-fenning/