Marketing Research that’ll Blow Your Mind
Jun 18, 2024 ·
26m 49s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Did you know AI influencers drive more engagement than real humans do? Or that consumers buy less, not more, from your brand the longer they’re a customer? Or why you...
show more
Did you know AI influencers drive more engagement than real humans do? Or that consumers buy less, not more, from your brand the longer they’re a customer? Or why you always buy the large popcorn at the movie theater, even though you’d be happy with a smaller size?
This episode, Elena, Angela, and Rob are sharing some of their favorite (and most surprising) research on marketing principles and consumer behavior. Plus, they dig into how marketers should apply these learnings to their own strategies and campaigns. Prepare to have your mind blown!
Topics covered:
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
2010 How Brands Grow Book: https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560
2023 MarketingWeek Article: https://www.marketingweek.com/marketing-experts-effective-share-of-voice/
2023 Marketing Science Study: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4241291
The Decision Lab Article: https://thedecisionlab.com/biases/mere-exposure-effect
The Decision Lab Article: https://thedecisionlab.com/biases/decoy-effect
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
show less
This episode, Elena, Angela, and Rob are sharing some of their favorite (and most surprising) research on marketing principles and consumer behavior. Plus, they dig into how marketers should apply these learnings to their own strategies and campaigns. Prepare to have your mind blown!
Topics covered:
- [01:00] The Law of Buyer Moderation
- [02:30] Why brand loyalty is hard to maintain
- [06:00] How the decoy effect changes how we think about options
- [10:00] AI vs human influencers
- [13:00] Share of voice’s correlation to share of market
- [16:45] What is the mere exposure effect?
- [20:15] How LLMs are changing market research
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
2010 How Brands Grow Book: https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560
2023 MarketingWeek Article: https://www.marketingweek.com/marketing-experts-effective-share-of-voice/
2023 Marketing Science Study: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4241291
The Decision Lab Article: https://thedecisionlab.com/biases/mere-exposure-effect
The Decision Lab Article: https://thedecisionlab.com/biases/decoy-effect
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Information
| Author | Marketing Architects |
| Website | - |
| Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
